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100% Ipoh-made: Pocoffee Instant White Coffee


100% Ipoh-made: Pocoffee Instant White Coffee


A cup of coffee is only as good as the coffee beans used to make it. However, not all coffee are made equal, especially instant coffee. It’s no secret that Ipoh, Perak makes some of the finest instant coffee brands in Malaysia. According to Lonely Planet, Ipoh is one of the best coffee towns in Asia, and rightfully so! Most Malaysians know this, which is why many will purposely travel to Ipoh when they are searching for instant white coffee. 


Joining the list of premier instant white coffee brands in Malaysia is the Ipoh-made Pocoffee Instant White Coffee, a new brand that offers more than just delicious coffee. Now, coffee lovers in Malaysia have one more amazing instant white coffee to add into their shopping cart! 


Behind the Name and Mascot: Pocoffee

The word, ‘Pocoffee’ is a combination of two words. Firstly, ‘pokok’, which is ‘tree’ in Bahasa Melayu. The second word is, of course, ‘coffee’. When combined, it becomes Pocoffee. What’s interesting is, the first half of the word (poco) can sound like the word, ‘pokok’, albeit in English. Malaysians would definitely relate to this name!


For the logo, the branding team’s mission was to explicitly convey our brand’s lifelong commitment of saving Mother Earth with elements of lightheartedness. As a result, we have an adorable half tree, half man mascot. 


Plant a Tree While Enjoying a Cup of Coffee

Our tagline, ‘Plant a Tree While Enjoying a Cup of Coffee’ reflects our mission in a very clear and effective manner. 


When a coffee lover is enjoying a cup of Pocoffee Instant White Coffee, that coffee lover is actually helping with our lifelong commitment in saving Mother Earth. A generous amount earned from every purchase will go towards a massive tree planting project, in hopes of reversing the damages caused by massive urban development over the recent years. Many wildlife have lost their homes because of this. Contributing a portion of our earnings is the least we can do as inhabitants of this planet. 


Robusta Coffee Beans: The Real Deal

We want to leave an everlasting impression on every coffee lover’s taste buds. For that, we’ve decided to use robusta over arabica coffee beans for Pocoffee. Unlike arabica coffee beans, robusta packs a stronger and harsher taste, which is what coffee is all about. Furthermore, coffee is what gets most people going in the morning. Robusta contains two times the amount of caffeine you can find in arabica. When you pair that with its rich taste, not even Monday blues can affect you. 


With Pocoffee, everyone will be able to do a little something for the environment while enjoying a great cup of coffee. 


Where To Get Pocoffee Instant White Coffee?

To get your hands on the delicious Pocoffee Instant White Coffee, you may go to IKS Market or place your order at myiksmarket@gmail.com. Price begins at RMXX. If you would like to know more about our product, feel free to email us. Get yours today!

https://www.iks.market/pocoffee

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