CETAPHIL® AND LISA SURIHANI JOIN HANDS TO ADVOCATE SKIN HEALTH IN MALAYSIA

丝塔芙（CETAPHIL^®）与大马影后丽莎苏丽哈妮携手向马来西亚人宣扬健康肌肤理念

让丝塔芙和丽莎苏丽哈妮告诉你护肤小撇步，让你拥有健康肌肤

（吉隆坡，2019年3月29日讯）国际知名护肤品牌Cetaphil^®丝塔芙宣布，将与大马影后丽莎苏丽哈妮（Lisa Surihani）展开长期合作关系，向全马人宣扬正确护肤的知识。丽莎将在分享会等活动上分享个人护肤贴士，以及使用丝塔芙产品的经验，包括丝塔芙宝贝系列（Cetaphil^® Baby Range.）。

出身童星的丽莎参与过多部本地电影、热门节目和广告拍摄，更曾在大马电影节赢得多项荣誉，包括最佳女演员。由于工作关系，丽莎必须随时随地表现出自信、大方、细腻以及靓丽健康肌肤，因此她偏爱选择贴心、舒服，并且无负担的护肤步骤。而效果好、获得皮肤科专家推荐的丝塔芙正是她的唯一选用的护肤产品。

马来西亚Galderma商业总监张淑芬说，丝塔芙是国际权威品牌，所有产品都通过临床实验，确保能有效保护和优化各种皮肤，包括敏感肌肤。

“我们致力于收集众多使用者的意见和想法，不停改良产品，推出简单有效的护肤产品，随着丽莎的加入，宣扬健康护肤的任务，可以事半功倍。”

“当我们第一次听到丽莎分享长期使用丝塔芙的经验，马上感觉十分振奋，原来她也想将自己的护肤知识分享给更多人知道，她的个人体验配合丝塔芙的72年制造护肤产品经验，让我们更有效地教育民众如何选择适合自己的护肤产品和步骤。”

丽莎透露，想要拥有健康肌肤，首先必须选择正确的洗面乳，好的洗面乳必须是对皮肤温和、滋润、无泡沫、无香味以及获得皮肤科专家证明不会刺激任何种类皮肤。或许大部分人不知道，使用洗面乳后，脸部不应该有绷紧的感觉，而是应该感觉柔嫩滋润。

根据大马家庭试用品俱乐部（Home Tester Club Malaysia）在2018年5月至8月进行的调查显示，99%女性使用丝塔芙的温和肌肤洗面乳（Cetaphil^®Gentle Skin Cleanser）后，都认为能有效清理和滋润脸部肌肤.。丽莎使用后，也发现这款洗面乳不会将脸上的天然油分彻底洗掉，造成皮肤绷紧干燥。

“我很荣幸能和自己使用已久的品牌合作，丝塔芙温和肌肤洗面乳是适合所有皮肤种类的产品，包括我本身。它滋润和改善了我的皮肤问题，我和家人都相信美丽应该从健康肌肤开始的。这么多年来，我一直很期待可以和我的粉丝和观众分享，我是怎样使用丝塔芙来保护皮肤的，如今真的实现了。”丽莎苏丽哈尼指出。

随着丝塔芙与丽莎展开合作关系，双方将通过更多的活动和个人分享，来宣传肌肤健康的资讯。

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About Cetaphil^®

Cetaphil^® has a long and proven record of providing skincare solutions with strong dermatological and medical heritage. The iconic Cetaphil^® Gentle Skin Cleanser was founded by a pharmacist in 1947 and was the first skincare product formulated by dermatologists as a stand-alone skin care product gentle enough for all skin types. For 70 years, our products are developed and tested under rigorous clinical conditions to ensure only the highest quality is delivered to consumers.

Cetaphil^® has received multiple awards along the way, as well as the collective affirmation and approval from beauty insiders and the healthcare community. Cetaphil^® is the No. 1 dermatological skincare brand in Malaysia. Today, about one bottle is sold every minute across the globe and its formula developed in 1947 still holds true to tradition, without change – even to this day.

For further enquiries please contact:

Vivienne Liam

vivienne@bonseyjaden.com
03 2715 7736

Eugenie Lim

eugenie@bonseyjaden.com
03 2715 7736

CETAPHIL^® AND LISA SURIHANI JOIN HANDS TO ADVOCATE SKIN HEALTH IN MALAYSIA

Cetaphil® and Lisa Surihani set to lead by example in achieving healthy skin through simple skincare routines.

Kuala Lumpur, March 29^th, 2019 – Cetaphil^® and renowned Malaysian actress, Lisa Surihani is proud to announce their year-long partnership to guide Malaysians on a journey to healthier skin. From social activations to event appearances, Lisa will be sharing personal tips and insights to attain healthy skin with Cetaphil^®products, including the Cetaphil^® Baby range.

The Malaysian sweetheart is known and loved for her confident, generous, genuine and caring personality, as well as beautifully healthy skin. As someone who is easy-going and fuss-free, Lisa values the simplicity in many things, especially her skincare routine. That is why Lisa only chooses skincare products that are easily accessible, pragmatic, and trusted by dermatologists, like Cetaphil^®.

“As a brand with a strong dermatological heritage, we are proud to say that our products are clinically proven to protect and strengthen all skin types, even the most sensitive ones. Having users share their concerns and desires for healthier skin has motivated us to come forth and share simple yet effective ways to gently care for their skin. Thus, together with Lisa, we believe that we can accomplish this mission of skincare health,” said Cindy Tiu, Commercial Director of Galderma Malaysia.

She added “When we first heard of Lisa’s journey with Cetaphil^® and her stories, we were very excited that she too wanted to share her knowledge with a wider audience. This collaboration makes sense – Lisa was ready to educate; while we have 72 years of skincare knowledge to impart. This could not have come at a better time to speak about the importance of choosing the right skincare product and routine.”

For Lisa, truly healthy skin can be achieved by using the right cleanser, one that is gentle on the skin, soap-free, moisturizing, fragrance-free, and dermatologically proven to be non-irritating no matter what skin type. Contrary to popular belief, cleansers should not leave skin feeling tight – instead it should feel soft and moisturized. Based on a survey conducted by Home Tester Club Malaysia between May to August 2018, 99% of women who received and home tested the Cetaphil^® Gentle Skin Cleanser agrees that it gently cleans and moisturizes the skin without stripping away its natural oils; and Lisa Surihani is one of those who share the same sentiment.

“I am honoured to work with a skincare brand that has been part of my life for so long. The Cetaphil^® Gentle Skin Cleanser is a product that is safe for all skin types, including mine. It has been nurturing my skin to a healthier one despite the many changes it has been through. Besides the product benefits, our similar belief in embodying ‘skin health before beauty’ resonates with my family and I. Throughout this whole year, I look forward to speaking to my fans and the wider audience on a personal level on how to achieve better skin with Cetaphil^®,” shared Lisa Surihani, actress.

With the announcement of the partnership, Cetaphil^® and Lisa will continue their commitment to advocate skin health through educational and personalized approaches.

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