新闻稿
2019年7月19日
北马最大家具商场宜家（IKEA）峇都交湾分行──全新附属商场
隆重登场
位于桂花城Aspen视觉城，亲友聚会最佳新去处
（槟城讯）马来西亚第四家宜家分行──峇都交湾宜家分行在今年3月隆重开幕后，如今一家毗连峇都交湾宜家的全新购物商场（首阶段）也已经开放，势必全面带动桂花城Aspen视觉城成为北马最耀眼的新兴地区。
这家附属宜家的全新购物商场暂时还没命名，官方名称将稍后公布。不过刚开放的首阶段零售区约有20个零售店，预料将能带动峇都交湾地区的经济活动。
商场内新扩展的零售区将于2019年底完工以及全面开放。目前，商铺的出租率已高达85％，让喜爱血拼的消费者有更多的选择。
入驻新商场的商店包括第一次在巴生谷以外地区开设旗舰店的家电连锁商场哈维诺曼（Harvey Norman）、著名运动店品牌Sports Direct、攀岩馆Project Rock以及24小时连锁便利店7-11。
这家全新综合购物中心将提供优惠租赁配套给各品牌的租户，目的是为合作伙伴提供一个良好的经商基础，共同成长，以达致双赢局面。
宜家东南亚区董事经理Christian Rojkjaer说：“我们很荣幸能和哈维诺曼等著名品牌保持长期的合作伙伴关系，合力打造一个充满活力的崭新聚会场所，而不仅仅是购物商场。”
目前，马来西亚4家宜家分行都设有附属商场，包括白沙罗的IPC购物商场、蕉赖的MyTOWN购物商场以及地不佬的Toppen购物商场。宜家的营销策略成功吸引数以百万人次的游客和消费者，让他们与家人和朋友一起度过美好的时光。
东南亚宜家购物商场与综合中心董事Christian Olofsson指出，该商场正在积极地招揽更多租户入驻。峇都交湾宜家开业4个月以来，已成为槟城人午休或晚餐时间前来闲逛的最佳地点，相信日后会成为槟城人的生活习惯。为此，宜家也会继续引进更多休闲、娱乐和体育零售商，让峇都交湾成为更具活力的城镇。
坐落在峇都加湾桂花城Aspen视觉城的峇都加湾宜家附属商场，是东南亚宜家和Aspen集团的合作项目，从内至外的设计都迎合槟城乃至北马人的生活方式，无论是餐饮、家居产品、商店特色以至生活空间，皆融合瑞典与本地传统，可谓应有尽有。
Aspen集团首席执行员拿督慕力说，宜家附属商场进驻峇都加湾是一项带动性的计划，它能够吸引其他投资项目入驻，预测在未来几年，可让峇都交湾成为有活力及潜能的智能市镇。
“我们想要创建一个方便，轻松抵达的社区，人们可以获得就业机会、购物、用餐、学习或者和亲友相聚。 另外，Aspen视觉城的Vervea商业区内的第3及4层店铺也已开始营业。里头有一座占地3万8000方尺的Vervea贸易会展中心（VTEC），设有会展厅、活动室、餐饮等服务，适合举办各种大型活动，即将在今年第4季前投入运作。我们欢迎本地零售商和企业加入我们，一同为北马建立一个繁荣的社区。”
-完-
About IKEA Southeast Asia
We create a better everyday life for the many people through IKEA stores and shopping centres that are the hub of our communities. With our IKEA stores, ecommerce operations and other touchpoints, we bring well-designed, affordable home furnishings to people in Singapore, Malaysia and Thailand. Our multi-national team has plans to enter the Philippines, Vietnam, Mexico and other markets, inspiring millions more to make home count and live a more sustainable life. Our other real estate developments and shopping centres anchored by IKEA create meeting places where people shop, work, live and play. We are part of the Ikano Group of companies and the only IKEA franchisee in the world owned by the Kamprad family that founded IKEA. To learn more, visit IKEA Southeast Asia on LinkedIn.
About Aspen Group:
Listed on the SGX-Catalist on 28 July 2017, Aspen (Group) Holdings Limited is a Malaysia-based property group developing affordable residential and mixed development properties at strategic locations with good infrastructure and amenities for middle-income mass market purchasers. The Group’s flagship project, Aspen Vision City, a 245-acres freehold mixed development project well-located in Bandar Cassia, Batu Kawan - Penang’s third satellite city, is a joint-partnership with IKEA Southeast Asia. With a gross development value of over RM10 billion, of which the Group has launched over RM2.17 billion of properties; Aspen Vision City features the first IKEA Store in the Northern region of Peninsular Malaysia and an upcoming state-of-the-art regional integrated shopping centre. In addition, the Group also has several property developments in Penang Island, which captured a total gross development value of over RM1.27 billion as well as property projects in Selangor. For more information about the Group and its projects, please visit http://aspen.com.my .
For further enquiries please contact:
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Vivienne Liam vivienne@bonseyjaden.com 03-2857 2010 |
Tay Yen Ying yenying@bonseyjaden.com 03-2857 2010 |
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